Lesson 1: i) The compound effect of content marketing


In two years, we grew the Ahrefs blog from 15,000 visits per month to 150,000 visits per month. Is this a good or bad result? You’ll find out in this video.

Content marketing teams like to set themselves all sorts of KPIs.
► Number of published articles per week ► Number of blog visitors per month ► Number of email subscribers per month
While they do make sense on a certain level, they’re all bad KPIs.
There is only one main metric that makes sense when it comes to content marketing.
This will help prevent you from focusing on vanity metrics like traffic or going viral.
In this video, you’ll find out what that metric is.