Lesson 1: ii) Three main customer acquisition channels


In this video, you’ll learn the three main customer acquisition channels that work and how a blog fits in with them.

There are three main ways that online consumers discover products to buy.
They are: ► Word of mouth ► Search ► Advertising
But, look at how blogging is not mentioned in any of the three channels. So, do you even need a blog at all?
The answer is no, not necessarily.
But the presence of a blog can help to supercharge these three acquisition channels.
You’ll learn how this works in the video.