Lesson 2: Busting the “publish more often” myth [2.3]

In this video, you’ll learn why publishing more often doesn’t necessarily lead to more traffic. In this lesson, you’ll learn what to focus on instead.

Here at Ahrefs we have a rather small team working on our blog. And we rarely publish more than 1 article per week. If you put our blog URL into Ahrefs’ Site Explorer, you’ll see that our search traffic is growing quite consistently. That’s because we don’t have a nonsense goal to publish X articles every week. What goals do we actually have? And why does it work? You’ll learn about that in this video.